Elite Agent
    PR for Agents · From Elite Agent

    You Focus on the Sale. We'll Focus on the Social Proof.

    Your Ailsa Sold Kit starts on Elite Agent. Third-party credibility you can use everywhere.

    $97 per story · Money-back guarantee
    Published on Elite Agent
    Edited by humans
    If we don't publish within 7 days of your approval, it's free

    The labour intensive way
    it's always been done.

    After every sale, the traditional 'Circle Sales' playbook says you should:

    No junk mail mailbox
    Write a case study for your pre-listing presentation
    Create a letterbox drop for the neighbourhood
    Post on social media with proper copy
    Update your newsletter
    Add it to your website

    Less effort. Better results.

    The traditional 'Circle Sales' playbook has everyone doing variations of the same thing. The AI-first way? Let experts create the content, then repurpose it everywhere.

    The traditional 'Circle Sales' way

    Everyone's doing variations of the same thing.

    Your Traditional Circle Sales To-Do List

    Write case study
    Create flyer in Canva
    Get approval from principal
    Make their changes
    Send to printer
    Proof the print job
    Wait for delivery
    Brief the EA on distribution
    Write social captions
    Post to each platform
    Write newsletter copy
    Add to website
    4-5 hours per sale

    The Ailsa Sold Kit way

    AI drafts. Experts polish. You repurpose everywhere.

    Your Ailsa Sold Kit

    One 5-minute call (or web chat)
    AI drafts, Elite Agent journalists edit
    Repurpose to social, newsletter, letterbox
    Third-party credibility that compounds
    Published permanently on eliteagent.com
    5-minute call

    When everyone's running the same traditional 'Circle Sales' playbook, the agents who stand out are the ones doing something different.

    Agent struggling with marketing

    The real reason your wins stay invisible.

    It feels like bragging.

    Writing about yourself – "I achieved this", "I negotiated that", "My strategy was brilliant" – makes most agents cringe.

    Even when you've genuinely done something impressive, self-promotion feels... eurgh.

    So you undersell your wins. Or you don't talk about them at all.

    Real Stories

    See what our Ailsa users are publishing

    Browse real examples of Ailsa stories published on Elite Agent. Every one started with a 5-minute call.

    Want your story here? It starts with a 5-minute call.

    Professional agent at work

    Third-party editorial does what self-promotion never can.

    "People don't believe advertising. They believe PR. The power of the editorial goes a long way."

    Ryan Serhant

    The Elevate Podcast

    Ryan Serhant
    Introducing Ailsa

    Your AI journalist on speed-dial

    Ailsa turns your 5-minute phone call into a published story on Elite Agent.

    1📞

    You call Ailsa

    Call within 48 hours of exchange while the story's fresh – or after settlement. Via web or phone with your PIN. Credits valid 12 months.

    2🎙️

    Ailsa interviews you

    Like a journalist would – asking the questions that make your story worth reading

    3✍️

    Editors polish it

    Because AI plus editorial judgment creates something neither can alone

    4📰

    Story published

    On Elite Agent – Australia and New Zealand's most awarded real estate publication

    5 minutes of your time. Your Ailsa Sold Kit. Your name in the news.

    The Future of Agent Discovery

    Will AI know your name?

    When a vendor asks ChatGPT, Perplexity, or Google AI "Who's the best agent in [your suburb]?" – will they mention you?

    AI-powered search is replacing Google. Vendors are already asking AI assistants for agent recommendations.

    AI can only recommend agents it knows about. And it only knows about agents with published content to cite.

    Every Ailsa Sold Kit is another signal that says: "This agent wins in this area."

    What AI sees

    Published stories on Elite Agent
    Suburb-specific sale records
    Your name in headlines
    Permanently indexed content

    Your wins are already happening. AI just needs to know about them.

    From invisible to indexed.

    Real feedback from agents who've used Ailsa to get published on Elite Agent

    Eriks Draiska testimonial

    "Ailsa handles the heavy lifting. It turned a short phone call into a well-written, authentic story..."

    One of my ongoing challenges was producing regular marketing content while still having time to run campaigns properly. Ailsa changed that. I simply spoke naturally, and it produced a clean, accurate story that felt authentic to my voice.

    Now I can produce consistent, professional stories without the cost and time involved.

    E

    Eriks Draiska

    Plaza Real Estate

    Carol Tuckett testimonial

    "It's boosted my online presence and credibility with just one article. I was really impressed..."

    I've been in the industry for about 18 months and really struggled to get my online presence going - until I tried Ailsa. It was incredibly easy to use and I highly recommend giving it a try.

    It has already helped boost my credibility with just a single article.

    C

    Carol Tuckett

    Sherlock Homes Group

    4 hours of DIY content.
    Or a 5-minute call.

    The old way costs you time and feels like bragging. The new way doesn't.

    The difference between Ailsa and DIY? We guarantee publication on Elite Agent. No pitching. No hoping. You talk, we publish.

    The Old Way
    4+ hours of content creation
    Self-promotion (feels braggy)
    Content you write yourself
    Sits on your hard drive
    You push it out
    With Ailsa
    5-minute call, that's it
    Third-party coverage (feels like news)
    Edited by award-winning journalists
    Published on eliteagent.com
    Gets indexed, cited by AI, discovered

    The ROI is obvious.

    DIY Post-Sale Marketing
    4+ hrs
    per property
    $400+
    at $100/hr
    Ailsa Sold Kit
    5 min
    phone call
    $97
    per story

    That's a 4:1 return on time

    Before you count the credibility difference between self-promotion and third-party coverage.

    Your Ailsa Sold Kit – ready to post

    Your published story is just the start. Inside the app, you'll find everything you need to turn it into a full post-sale marketing campaign.

    Your Published Story

    • Feature article on eliteagent.com
    • Third-party credibility you can share anywhere
    • Permanently indexed by Google and AI
    • Send to your vendor - they'll share it too

    13 Canva Templates

    • LinkedIn post image
    • 4-slide carousel for LinkedIn and Instagram
    • Facebook and Instagram feed posts
    • Instagram Stories (3 slides)
    • Letterbox flyer, listing presentation slide, email banner

    Social Captions - All Platforms

    • LinkedIn caption (optimised for dwell time)
    • Facebook post + first comment (link-safe format)
    • Instagram caption + hashtags
    • X tweet + reply thread

    Built-In Best Practice

    • Process-over-price framing (not braggy)
    • Platform-specific formatting (where links go)
    • Tone that builds trust
    • Video walkthrough included

    One 5-minute call. Your complete post-sale marketing kit.

    Everything you need to share your story across every platform - all inside your Ailsa dashboard.

    The Elite Agent Advantage

    Published on Australia's most awarded real estate publication

    Your stories appear alongside national property news, giving you instant credibility with vendors who research you

    Elite Agent website showing published agent success stories

    Simple pricing.
    Serious credibility.

    No subscriptions, no commitments. Pay per story.

    Limited because our editorial team personally reviews every story.

    *Pricing is exclusive of GST, Sales Tax or VAT

    Single Ailsa Sold Kit

    $97

    Try it with one sale. See the difference.

    What's included:

    • One published Ailsa Sold Kit on Elite Agent
    • Use anytime within 12 months
    • Review before publishing
    • Money-back guarantee

    Equipping your office? Email team@eliteagent.com for office pricing.

    Elite Agent story preview
    Your Ailsa Sold Kit here

    What's included in every Ailsa Sold Kit

    Published on Elite Agent – Australia's most awarded real estate publication

    Written by AI, polished by human editors for quality you can trust

    If we don't publish within 7 days of your approval, it's free

    SEO-optimized content that ranks in search

    Ready for your website and social media

    Share in your newsletter to stay top of mind

    Backlink to your own website or landing page

    CTA at the bottom with your contact details

    Launch Special

    Elite Agent Insiders (annual) + your Elite Agent Profile

    One bundle with everything you need to build third-party credibility – including your own Elite Agent Profile, a feature piece about you. Not a sale, but your story – normally reserved for award winners and industry leaders.

    What's inside:

    • 5 published stories ($485 if bought individually)
    • The Ailsa Listing Kit – pre-list tools (50 generations a month)
    • The training library
    • The members' WhatsApp
    • A half-hour onboarding call with Samantha
    • Your feature interview profile on eliteagent.com (valued at $997)
    Total value $1,777+$697

    One payment for the year: your Insiders annual membership (normally $397) with the profile included – it's not an extra at checkout.

    30 Days Money Back Guarantee

    We take all the risk.

    Most stories are back for your review within 1–2 business days. If we don't publish within 7 days of your approval, it's free.

    Not proud of it? Full refund. If you're not happy to share your story, let us know within 30 days. No questions asked.

    Credits valid for 12 months. Use them when you're ready. No pressure, no rush.

    You're trusting us with your reputation. We take that seriously.

    Terms and conditions apply

    Why I built Ailsa

    A note from Samantha McLean, Founder & Editor of Elite Agent

    Samantha McLean - Founder of Elite Agent

    Samantha McLean

    Founder & Editor, Elite Agent

    12 years. Thousands of stories.

    For 12 years, I've watched who gets coverage in real estate media – and who doesn't.

    Here's the uncomfortable truth: the agents getting written about aren't always the best agents. They were the ones who knew how to pitch themselves – or had a PR person to do it for them.

    Meanwhile, brilliant agents with incredible stories stayed invisible. Not because they weren't doing amazing work, but because self-promotion felt... eurgh. Cringe. Braggy.

    I kept thinking: there has to be a better way.

    What if any agent could get the same third-party credibility – without writing a word, without crafting a pitch, without feeling like a self-promoter?

    That's why I built Ailsa. One phone call. Our journalists write it. Your name in the headline on Elite Agent.

    "We built Ailsa so the good agents get seen – not just the loudest or those with the most expensive or unusual listings."

    Frequently asked questions

    Your sales deserve better than a rushed Instagram post.

    Stop underselling your wins. Stop cringing at self-promotion.
    Let Elite Agent tell your story.